Plain-language guides for planners and communications teams, with a technical deep dive for producers and crew. Updated October 2026.
Good video is decided before the camera rolls: the story, the delivery formats and the sound are planned first, and the camera choice follows.
Read the guide LIVE PRODUCTIONA live show succeeds on rehearsal and redundancy: every signal has a backup, every speaker has a cue, and the stream is tested on the real network before doors open.
Read the guide IMAGIMAG puts the speaker’s face on the big screens so every seat feels like the front row; done well, it lifts energy, attention and sponsor value without anyone noticing the production.
Read the guide PHOTOGRAPHYEvent photography is a shot list delivered fast: the moments, the people and the sponsors a client needs, edited consistently and in their hands within days.
Read the guide CREATIVE DIRECTIONCreative direction turns a goal into a single idea and keeps every shot, word and graphic loyal to it, from brief to final cut.
Read the guide CORPORATE MESSAGINGCorporate messaging works on video when one clear message is told by credible people, with proof, in the format each audience actually watches.
Read the guide BRANDINGA brand is recognized by its consistency: the same colors, type, sound and tone in every frame, photo and screen, whether it is a 6-second ad or a three-day conference.
Read the guide AV TECHNOLOGYReliable AV is a signal-flow problem: know where every picture and sound starts, where it goes and what happens if any link fails.
Read the guide CONTENT CREATIONContent that performs is built for the feed it lands in: a hook in the first seconds, native vertical framing, captions for silent viewing, and a plan that turns one shoot into weeks of posts.
Read the guideOperating guidance, not legal advice. Confirm specifics with your counsel for regulated industries and government contracts.
| Area | What applies and how we handle it |
|---|---|
| Captions and accessibility | Caption every published video and offer transcripts. For public entities, the DOJ ADA Title II rule adopts WCAG 2.1 AA; an interim final rule (April 20, 2026) moved compliance to April 26, 2027 for governments serving 50,000+ people and April 26, 2028 for smaller entities. Live audio content needs live captions under WCAG 2.1 (1.2.4). |
| Releases | Talent releases for anyone featured; location releases for private property; signage and registration language for event coverage; guardian releases for minors, and no minors in portfolio use without explicit permission. |
| Music and footage licensing | Use licensed library music, a custom score, or properly cleared tracks; popular songs need sync and master licenses. Keep license certificates with the project to clear platform Content ID claims. |
| Testimonials and reviews | Follow the FTC Trade Regulation Rule on consumer reviews and testimonials (effective October 21, 2024): no fake or AI-generated reviewers, disclose material connections, no review suppression. Penalties up to $51,744 per violation. |
| Drones | Commercial drone flights in the U.S. require an FAA Part 107 remote pilot certificate, a registered aircraft with Remote ID, and airspace authorization where required. The proposed Part 108 BVLOS rule (NPRM August 7, 2025) was still in final review at OIRA as of October 2026. Aarius Dumas Productions books Part 107-certified pilots for paid aerial work. |
| Content authenticity and AI | Disclose AI-generated or materially altered realistic content where platforms require it. Content Credentials (C2PA) show where media came from and how it was edited; they prove origin, not truth. |
| Data and privacy | Registration-gated streams collect personal data: state what is collected, who sees it and how long it is kept, and follow the client’s privacy policy. |
Standards, platforms and rules we track, and what we do about each one now.
| Shift | What is happening | What we do about it |
|---|---|---|
| IPMX goes from spec to shipping | Open, interoperable AV-over-IP for live events and corporate AV, built on ST 2110 and NMOS; first 48 certified products at ISE 2026. | Ask vendors about IPMX certification when buying converters and displays. |
| NDI 6.x and HDR over IP | HDR (PQ/HLG) and 10-bit+ color on standard networks; NDI Bridge for remote production over the internet. | Plan HDR-capable NDI paths for remote guests and multi-site shows. |
| WebRTC ingest (WHIP) | An IETF standard (RFC 9725) for sub-second interactive streaming, supported by OBS and many platforms. | Use for interactive shows, remote guests and auctions where delay matters. |
| HEVC and AV1 live ingest | Enhanced RTMP carries HEVC, AV1 and HDR metadata; YouTube recommends about 30% lower bitrates for HEVC/AV1 than for H.264. | Stream HEVC where the platform accepts it to gain quality on weak venue internet. |
| AI in post and photo | Resolve 21 adds AI search, refocus and a photo page; AI culling and auto-reframe are mainstream. | Adopt for speed; keep human review on every client deliverable. |
| Content Credentials | C2PA support in Sony, Leica and Canon cameras and on Google, YouTube, LinkedIn and Meta; vulnerabilities show it is still maturing. | Offer credentialed photos to press, government and campaign clients who need provenance. |
| Accessibility deadlines | ADA Title II web rule (WCAG 2.1 AA) now due April 2027 / April 2028 for public entities. | Make captions, transcripts and accessible players standard in every government and school proposal. |
| Part 108 BVLOS drone rule | Final rule pending at OIRA; publication expected late 2026 or early 2027 with a transition period. | Monitor; Part 107 rules still govern line-of-sight event flights. |
Production terms plus the creator and social vocabulary now showing up in briefs, marked Trending.
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