Corporate messaging works on video when one clear message is told by credible people, with proof, in the format each audience actually watches.
A message architecture (sometimes called a message house) sets one core message, three supporting pillars and proof points for each. Every video, speech and post should trace back to it.
Different audiences need different cuts of the same story: employees need the why and what changes for them; customers need the benefit; funders and partners need outcomes and evidence; the public needs a reason to care.
Leaders on camera are most persuasive when they speak plainly, briefly and personally. A 90-second leader message beats a 10-minute address for reach; the long version can live on the intranet.
| Question | Options | Our guidance |
|---|---|---|
| Who delivers the message? | CEO or executive director, subject-matter experts, employees, customers or beneficiaries. | Leader for direction and accountability; peers and beneficiaries for proof. |
| Format | Leader message, town hall, explainer, testimonial, impact story, report video. | Pair a short leader message with a proof piece told by others. |
| Channel | Intranet, email, all-hands, LinkedIn, website, events. | Plan the channel first; it decides length and aspect ratio. |
| Teleprompter or not | Prompter, bullet points, or interview-style. | Interview-style for natural delivery; prompter only for precise statements. |
Specs, settings, standards and current tools. Facts that change are dated and sourced.
We interview rather than read: a relaxed conversation, a few practice answers, and an editor who keeps the best takes. A short prep call beforehand helps most.
Polished enough to respect the audience, natural enough to feel honest. Overproduced internal messages can feel like advertising.
60–120 seconds for broad reach; longer only for recorded town halls and Q&A.
Film them before dinner service if you can. Plates and silverware are loud on lavalier mics, so we time key remarks for before the salads or after the dessert course.
A light reference warms a room in Columbus or Atlanta, but keep it brief and timeless. A line about a specific score dates the video fast, and team names should be used without their logos.
We shoot one master and two short local intros: one for Columbus, one for Atlanta. Each office hears its own city first and the core message stays identical.
Use these guides to plan, then let a producer pressure-test it. Send your date and we’ll reply within one business day with a recommended setup and an all-in quote.
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