Aarius Dumas Productions
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Aarius Dumas Productions
Aarius Dumas Productions
CASE STUDY · MEDIA · COMMUNITY

Building awareness for Columbus’s go-to source for Black news, events and culture.

Promotional video and graphics for ColumbusBlack.com and its MYLE events platform.

Case studyColumbusBlack.com | MYLEMedia · Community
Experience Columbus Entrepreneur Showcase
Aarius Dumas with Columbus City Councilmember Bankston and ColumbusBlack.com’s Kevin Lloyd at the Experience Columbus Entrepreneur Showcase
GoalBrand awareness
Deliverable3 promo videos
PlusBrand graphics
MarketColumbus, OH
The clientColumbusBlack.com | MYLEcolumbusblack.com myle.com

01The challenge

ColumbusBlack.com set out to be the primary online source of news, events and entertainment for the Black community in Columbus. It needed content that felt like the community it serves, not a generic ad.

02Our approach

Energetic, local, recognizable video and graphics made for social feeds, putting the platform’s events, people and personality in front of its audience. The partnership extends to ColumbusBlack.com’s live events, including the Experience Columbus Entrepreneur Showcase hosted by ColumbusBlack.com’s Kevin Lloyd and featuring Columbus City Councilmember Bankston.

03What we delivered

  • Three promotional videos
  • Brand and event graphics
  • Social-ready cutdowns
  • Coverage of the Experience Columbus Entrepreneur Showcase

04Watch

The result

A library of on-brand promotional content supporting the platform’s push to become the city’s first stop for Black news and events.

Project Details

  • Client:

    ColumbusBlack.com | MYLE

  • Sector:

    Media · Community

  • Services:

    Video · Graphic design

  • Produced by:

    Aarius Dumas

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