Television production for the SASSEE Show, plus on-location video, audio, editing and technical logistics for public relations engagements.
PR moments, such as press events, appearances and community engagements, happen once, in real time, in venues you don’t control. The agency needed a crew it could trust to be ready.
On-location video and audio capture, a quick-turn edit, and hands-on technical logistics whenever an engagement called for it. For the agency’s SASSEE Show, we also handled full post-production: dual-system audio, multicam editing and custom animated lower thirds in its brand colors.
SASSEE, which stands for Sisters About Service, Support, Encouragement and Engagement, is the television show and community created and hosted by Gayle Saunders, APR. It gives Black women leaders in Columbus a place to share their stories, mentor one another and encourage other women to pursue their goals. It is her passion project, and it shows in every episode.
We worked tirelessly side by side with Gayle on the show and on everything that producing television involves. She brought the vision, the guests and the voice of the show. We brought the production: turning each conversation into an episode that looks and sounds the way a show about these women deserves.
Guests have included Franklin County Treasurer Cheryl Brooks Sullivan, in a three-camera restaurant episode, and Antoinette Wooden of Columbus Archery, in an episode shot at CoED. Aarius Dumas Productions is proud to be listed as a SASSEE partner, and proud of what we built together with Gayle.
Alongside the SASSEE Show, The Saunders PR Group brought us in as its production crew and technical partner on engagements for its own clients. The agency set the strategy, led the client relationship and directed the creative. Our job was everything that had to work behind it: the crew, the gear, the logistics and the edit, so the agency could stay focused on its clients and its message instead of on cables, call times and file formats.
That support covered much more than pressing record. On a given engagement we might plan the shoot, haul and set up the equipment, film interviews and event coverage, solve a problem at the venue, and then cut and deliver the finished piece, all from a single call to us.
Through the agency, our work reached public-sector, community, nonprofit and financial-services organizations, each with its own audience and its own standard for getting the message right.
A public-sector initiative planning new transit and mobility corridors across the region, where community outreach and public engagement were central. We provided field video, interviews and sound in support of its communications and engagement work.
A partnership of city, university, housing-authority and neighborhood stakeholders revitalizing a historic urban neighborhood, bringing together mixed-income housing, a cradle-to-college education pipeline and community wellness to break the cycle of poverty. Working from footage supplied to us, we edited a 10-year anniversary vignette that tells the story of the partnership’s first decade.
A city program working to end traffic deaths and serious injuries on local streets. We supported its public-awareness work with on-location video, event coverage and technical logistics.
A long-standing community organization serving women and families and working toward racial justice. For the agency’s crisis-communication work with the organization, we filmed mock television interviews so its spokespeople could practice on camera before facing the media.
A community financial institution serving its members and their families. We supported the agency’s crisis-communication training with filmed mock television interviews, giving leaders a realistic rehearsal of a media interview under lights and camera.
One engagement was a public-awareness campaign about distracted driving. To show the danger instead of just talking about it, the event needed a driving simulator, and the simulator was sitting in a television studio. Moving a large piece of equipment out of a TV studio isn’t on a video crew’s job description, but the scenes and the event’s photo opportunity depended on it.
So we took it on. We moved the simulator from the television studio to the event and had it in position for the cameras, which let the agency capture the scenes it needed and give the media a strong visual for the photo-op. It went well beyond our usual duties, but for a partner like The Saunders PR Group it was all in a day’s work.
That is the kind of support the agency could count on from us: if something stood between the agency and the shot it needed, we found a way to get it done.
At the close of each engagement, the finished videos and all raw footage were turned over to the agency and its clients, who own them. That is why this work is described here rather than shown, and why the images above come from our own editing suite and the SASSEE Show.
A television show, SASSEE, that we’re proud to have helped Gayle Saunders bring to the screen, and a dependable production and logistics partner the agency can bring into any engagement, from the shoot and the edit to the heavy lifting in between.
The Saunders PR Group
Public Relations
Public sector · Transportation · Community development · Traffic safety · Nonprofit · Financial services
TV show production · Field video · Audio · Edit · Technical logistics
Aarius Dumas
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