CASE STUDY · PUBLIC RELATIONS

A field team a PR agency can drop into any engagement, and get client-ready media back.

On-location video and audio capture, editing and logistics support for public relations engagements.

Case studyThe Saunders PR GroupPublic Relations
ClientPR agency
WorkOn-location capture
Deliverable3+ edited pieces
PlusEvent logistics

01The challenge

PR moments, such as press events, appearances and community engagements, happen once, in real time, in venues you don’t control. The agency needed a crew it could trust to be ready.

02Our approach

On-location video and audio capture, a quick-turn edit, and minor logistics support when an engagement called for it. For the agency’s SASSEE Show, we also handled full post-production: dual-system audio, multicam editing and custom animated lower thirds in its brand colors.

03What we delivered

  • On-location video and audio
  • SASSEE Show episodes, including a shoot at CoED with Antoinette Wooden of Columbus Archery and a three-camera restaurant episode with Franklin County Treasurer Cheryl Brooks Sullivan
  • SASSEE Show episode edits with branded motion graphics
  • Commercials promoting the SASSEE Show, shot in 4K
  • Dual-system audio mixing
  • On-site logistics support

04Watch

★Commercials for the show

SASSEE Show commercial · :21
SASSEE Show commercial · office spot

05Behind the scenes

In the edit: custom Fusion lower thirds for the SASSEE Show with Gayle Saunders, APR.
In the edit: custom Fusion lower thirds for the SASSEE Show with Gayle Saunders, APR.

The result

A dependable production partner the agency can bring into any engagement, extending what it can offer its own clients.

Project Details

  • Client:

    The Saunders PR Group

  • Sector:

    Public Relations

  • Services:

    Field video · Audio · Edit

  • Produced by:

    Aarius Dumas

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